On Becoming Unprofitable
A Gentle Refusal to Conform
We live inside systems that profit when life is predictable and moves synthetically fast.
When our attention, behaviours, and time become measurable, they become easy to steer.
Distraction dominates.
An unnatural sense of urgency becomes the norm.
We somehow believe rest needs justification.
And instead of exploring and integrating discomfort, we reach for something convenient that numbs. After all, that’s what everyone else is doing, right?
None of this requires conspiracy theories. Anyone capable of taking a step back can see it.
It has become our shared reality because this programmed repetition banks, and someone is making a fortune from it.
The same reflexes, ignorantly repeated often enough, become ingrained habits.
Habits become patterns. Patterns become profitable and with enough data, controllable.
I’m not saying we have to rebel, disconnect, or reject modern life.
But rather, I’m extending an invitation to see how blind participation actually works, and to choose more consciously if, when and how to engage with it all.
To become unprofitable is not to opt out of society entirely.
In fact as it stands, I don’t think there’s a viable way for most of us to do that, even if we wanted to. It’s more about disrupting the extraction of our personal resources within it.
Realistically, it’s not even about doing more. No dramatic changes, just subtle ones.
It’s probably much quieter than most would expect. Small interruptions to automatic behaviour are often enough to break the loop. And when loops break, extraction slows.
Once we recuperate the parts of us that have been locked in these loops, we can return to a more natural rhythm. One that isn’t dictated by industry and others that siphon us for profit.
This kind of shift doesn’t announce itself.
It doesn’t signal virtue or superiority.
There’s no need for badges or boxed-in identities.
Nothing about it looks impressive, as far as our modern society measures things anyway.
In reality, when the background pressure we live under is reduced, less of us is pulled into processes we never consciously chose.
If this kind of reflection interests you, I’ve put these ideas into a free guide called
7 Days to Become Unprofitable.
It isn’t a challenge. There’s nothing to prove, nor maintain.
Each page asks you simply to notice and when you feel like it, adapt accordingly.
You can sit with this one privately, and only if you feel called, let me know how it lands.
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